March 7-10, 2017
The trade show is the largest international trade show in Japan featuring exhibits promoting personal gifts, consumer goods and decorative accessories. The show was established in 1967 and is held twice a year in the Spring and Autumn at the Tokyo International Exhibition Center (Tokyo Big Sight). The show is supported by the U.S. Commercial Service and draws 2,500 companies in 4,100 booths. The Autumn 2013 show attracted 197,000 buyers and this year, show organizers anticipating over 200,000 buyers.
DBEDT will organize an island of 20 booths for up to 40 Hawaii companies to create a Hawaii Pavilion. The Hawaii Pavilion was located in the East Hall of the Tokyo International Exhibition Center. DBEDT identified and contracted with a decorator to design the Hawaii Pavilion with a theme representing a Hawaiian sense of place. Companies were responsible for setting up and decorating their area with their displays in keeping with the theme. Japanese interpreters assist companies during show hours.