eCommerce Channel Mix — eCommerce Globalization Strategies Series Part 3
eCommerce Channel Mix
June 17, 2020
8 am to 9 am Hawaii Time
Join us for Part 3 of this three part FREE series on eCommerce Globalization Strategies. Organized by the U.S. Commercial Service eCommerce Innovation Lab, this series will feature ways to increase your competitiveness in overseas markets by transitioning your website to support online sales channels.
Global cross-border eCommerce sales alone total some $2 trillion annually and are expected to exceed $6 trillion by 2021. Are you ready to take advantage of growing international selling opportunities?
Choosing the right eCommerce sales channel mix depends upon understanding the online purchasing habits in your target market. On June 24, listen to industry experts explain the strategic process of selecting eCommerce sales channels appropriate for your product and demographic, and how you can maximize your return on investment from your online sales efforts.
You will leave this seminar knowing how to:
- Establish a baseline for where your site traffic comes from.
- Know who your customers are and from where they are buying.
- Choose an appropriate eCommerce sales channel mix.
- Keyword translation considerations for overseas search engines.