The Business of Exporting

logo Hawaii Pacific Export Council

In May 2015, nine Hawaii companies (see list below) completed the first-ever BUSINESS OF EXPORTING (BOEx) program, sponsored by DBEDT and presented by Hawaii Pacific Export Council (HPEC).  The program consisted of seminars, mentoring and special projects spanning an eight-month period.  Built on the core principle that before a company embarks on exporting, it must first be a successful, well-managed and profitable company in Hawaii, the program curriculum addressed five topics each presented in separate one-day seminars:

  1. Is Your Company a Profit Center? — a look at how well a company is managed for operations and profitability prior to embarking on exporting (October 2014).
  2. Managing Regulatory Costs:  Ours and Theirs — a survey on the cost of regulatory compliance and how this cost impact’s a company’s profit (November 2014).
  3. Managing Export Industry Costs:  Where Are The Advantages? — an analysis of how export industry costs such as shipping and overseas distributors can impact profit growth (January 2015).
  4. Global Trade Trends:  Where Are The Potential Profit Pools?  — an investigation of emerging global trade trends such as rapid demographic shifts and the application of technology that are changing overseas markets for Hawaii products (March 2015).
  5. Planned Innovation and Company Re-engineering:  Will Your Company Stay Relevant? — this study looks at the essential business survival skill of the 21st  Century, innovation and company re- engineering — how Hawaii companies can use these techniques to remain market-relevant in a fast- changing global market (April 2015).


The program culminated with a Funding Fair where each company had six 25-minute one-on-one sessions with different funding sources to present their funding prospectus, discuss the prospects for funding their company, and receive feedback and advice from each source.  The final event was a recognition ceremony where each company received the Diamond Jade Award for successful completion of the program.

BOEx was structured to create qualitative results and behavioral change during its eight-month run.  The expectation is that it will take at least six months of post-BOEx behavioral change to begin generating quantitative metrics.   A more quantitative based follow-up survey of the participating companies will be conducted in early 2016.  These results will help determine the future of the BOEx program.    

The first group of Hawaii companies selected:

CompanyLocationCEOBusiness Scope
Beyond OrganicsOahuDorothy NokaidoHealth – medical lotions
Bubble Shack Hawaiian SoapsOahuAshley HardingHawaiian candles / soaps
Global Bio SciencesOahuGilmore ChingToxic soil and water remediation
Haute Confectionery BoutiqueOahuElizabeth WatanabeChocolate chip macadamia nut cookies
Hokulani BakeryOahuTushar DubeyBrownies , tea cakes
JUSTInfusionsMauiAlex de RoodeOrganic teas and herbs
Out of the BlueMauiRoy WemyssHawaiian soaps and body oils
Papalua IslandKauaiShane WiseTropical biscotti, other vegan products
Sky DreamsOahuAngela HigaTravel accessories

2015 Business Of Exporting (BOEx) Accelerator