{"id":6496,"date":"2022-04-18T13:53:54","date_gmt":"2022-04-18T23:53:54","guid":{"rendered":"https:\/\/invest.hawaii.gov\/made-in-hawaii\/?p=6496"},"modified":"2025-03-03T15:10:02","modified_gmt":"2025-03-04T01:10:02","slug":"state-may-loosen-restrictions-for-made-in-hawai%ca%bbi","status":"publish","type":"post","link":"https:\/\/invest.hawaii.gov\/hawaii-made\/state-may-loosen-restrictions-for-made-in-hawai%ca%bbi\/","title":{"rendered":"State May Loosen Restrictions for \u2018Made in Hawai\u02bbi\u2019"},"content":{"rendered":"\t\t
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By Jenn Boneza, April 14, 2022, KHON2.com<\/p>\n\n

HONOLULU \u2014 The Made in Hawai\u02bbi brand is synonymous with many local products. But after sales dipped during the pandemic, the state is looking at ways to revitalize the Made in Hawai\u02bbi brand.<\/p>\n\n

The Department of Business, Economic Development and Tourism (DBEDT) administrator Dennis Ling said the brand is associated with a healthy, laid-back, unique, island lifestyle. It also encompasses the Hawaiian culture.<\/p>\n\n

And many customers look for it.<\/p>\n\n

\u201cThat\u2019s why I come here,\u201d said Aiea resident Laurence Onaka. He and his wife stopped by the Hawaiian Chip Company retail store to pick up something before traveling to the mainland.<\/p>\n\n

\u201cIt\u2019s important to me if I\u2019m going to take it out of state. I think a lot of people in the mainland prefer Made in Hawai\u02bbi versus what they get all around the U.S.,\u201d said Onaka.<\/p>\n\n

Jimmy Chan, the owner of Hawaiian Chip Company, said having \u201cMade in Hawai\u02bbi\u201d on labels does add value.<\/p>\n\n

\u201cWe\u2019ve been seeing more travelers looking for authentic experiences. So in some ways they really do want to find products that they can\u2019t find anywhere else in the world,\u201d said Chan.<\/p>\n\n

Ling said it\u2019s especially valuable for exported products, but it isn\u2019t easy to get the brand.<\/p>\n\n

To qualify, a product must be 51% Made in Hawai\u02bbi, including labor and sourced materials.<\/p>\n\n

Chan said manufacturing locally is very expensive and it\u2019s even harder for other types of businesses, like apparel and clothing companies.<\/p>\n\n

Ling said the state plans to conduct a study gauging the value of the brand and whether they should loosen the restrictions.<\/p>\n\n

\u201cWe are looking at adding in other components that go into the mix of making the product,\u201d Ling explained.<\/p>\n\n

Things like artwork and logos by Hawai\u02bbi artists could be taken into consideration.<\/p>\n\n

According to Ling, the study would also look into enforcement, to prevent its misuse.<\/p>\n\n

\u201cThe made in Hawai\u02bbi brand is a great brand. And it\u2019s something that you know, everyone who produces their products in Hawai\u02bbi may want to consider using,\u201d Ling explained.<\/p>\n\n

Ling said DBEDT is accepting requests for proposals (RFP) to conduct the study until May 11th.<\/p>\n\n

The study is expected to take at least a year to finish.<\/p>\n\n

According to Ling, DBEDT will be working closely with the Hawai\u02bbi Tourism Authority to ensure the Made in Hawai\u02bbi brand and HTA\u2019s campaign share the same message.<\/p>\n\n

Get information about the RFP<\/a>.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

By Jenn Boneza, April 14, 2022, KHON2.com HONOLULU \u2014 The Made in Hawai\u02bbi brand is synonymous with many local products. But after sales dipped during the pandemic, the state is looking at ways to revitalize the Made in Hawai\u02bbi brand. The Department of Business, Economic Development and Tourism (DBEDT) administrator Dennis Ling said the brand […]<\/p>\n","protected":false},"author":9,"featured_media":6499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-6496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/posts\/6496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/comments?post=6496"}],"version-history":[{"count":6,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/posts\/6496\/revisions"}],"predecessor-version":[{"id":8458,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/posts\/6496\/revisions\/8458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/media\/6499"}],"wp:attachment":[{"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/media?parent=6496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/categories?post=6496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/tags?post=6496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}