{"id":7057,"date":"2023-03-14T10:45:00","date_gmt":"2023-03-14T20:45:00","guid":{"rendered":"https:\/\/invest.hawaii.gov\/made-in-hawaii\/?p=7057"},"modified":"2025-04-16T14:35:32","modified_gmt":"2025-04-17T00:35:32","slug":"made-in-hawaii-branding-workshop-on-march-29","status":"publish","type":"post","link":"https:\/\/invest.hawaii.gov\/hawaii-made\/made-in-hawaii-branding-workshop-on-march-29\/","title":{"rendered":"Made in Hawai\u02bbi Branding Workshop on March 29"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7057\" class=\"elementor elementor-7057\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6065311d e-flex e-con-boxed e-con e-parent\" data-id=\"6065311d\" data-element_type=\"container\" data-settings=\"{&quot;_ob_use_container_extras&quot;:&quot;no&quot;,&quot;_ob_column_hoveranimator&quot;:&quot;no&quot;,&quot;_ob_glider_is_slider&quot;:&quot;no&quot;,&quot;_ob_column_has_pseudo&quot;:&quot;no&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1f25778b ob-harakiri-inherit ob-has-background-overlay elementor-widget elementor-widget-text-editor\" data-id=\"1f25778b\" data-element_type=\"widget\" data-settings=\"{&quot;_ob_use_harakiri&quot;:&quot;yes&quot;,&quot;_ob_harakiri_writing_mode&quot;:&quot;inherit&quot;,&quot;_ob_postman_use&quot;:&quot;no&quot;,&quot;_ob_widget_stalker_use&quot;:&quot;no&quot;,&quot;_ob_poopart_use&quot;:&quot;yes&quot;,&quot;_ob_shadough_use&quot;:&quot;no&quot;,&quot;_ob_allow_hoveranimator&quot;:&quot;no&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"has-text-align-center\"><strong>DEPARTMENT OF BUSINESS, ECONOMIC DEVELOPMENT AND TOURISM<\/strong><\/p>\n\n<p class=\"has-text-align-center\"><strong>BUSINESS DEVELOPMENT &amp; SUPPORT DIVISION<\/strong><\/p>\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>JOSH GREEN, M.D.<\/strong><br \/>GOVERNOR<\/p>\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>CHRIS J. SADAYASU<\/strong><br \/>DIRECTOR<\/p>\n\n<p class=\"has-text-align-center has-small-font-size\"><strong>DENNIS T. LING<\/strong><br \/>ADMINISTRATOR<\/p>\n\n<p><strong>FOR IMMEDIATE RELEASE<\/strong><br \/>March 14, 2023<\/p>\n\n<p class=\"has-text-align-center\"><strong>MADE IN HAWAI\u02bb<\/strong><strong>I BRANDING WORKSHOP ON MARCH 29<\/strong><br \/>WORLD-CLASS SPEAKERS TO PRESENT ON BUILDING A GLOBAL BRAND<\/p>\n\n<p>HONOLULU \u2013 The Department of Business, Economic Development and Tourism (DBEDT) announced today that the first-ever Made in Hawai\u02bbi Branding Workshop will be held at the Hawai\u02bbi Convention Center on Wednesday, March 29.<\/p>\n\n<p>A line-up of world-class speakers has been assembled to share their knowledge with Hawai\u02bbi companies on how to grow from local markets to reach global customers. Speakers include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Harold Koda, co-founder of the Met Gala with Anna Wintour<\/li>\n\n<li>Shep Gordon, super talent manager and promoter<\/li>\n\n<li>Laurie Lang, founder of Disney\u2019s global brand management<\/li>\n\n<li>Dane Ambler, leader of Buy New Zealand\u2019s successful program<\/li>\n\n<li>Chris Schmicker, Shopify\u2019s branding director<\/li>\n<\/ul>\n\n<p>In addition, there will be updates about the Made in Hawai\u02bbi program for local manufacturers, suppliers, and distributors, as well as breakouts for them to provide feedback to help strengthen the brand and the program. Also featured will be government officials, private sector resources and success stories.<\/p>\n\n<p>\u201cThis workshop provides us with a chance to bring brand experts and local entrepreneurs together to share ideas based on experiences to build a robust program,\u201d said Chris Sadayasu, director of DBEDT. \u201cThe Made in Hawai\u02bbi brand has high recognition but we need to position it so that our Hawai\u02bbi companies can benefit from its value.\u201d<\/p>\n\n<p>Workshop participants will attend plenary sessions and panels, and breakout sessions focused on topics including brand communication, e-commerce strategies, and product marketing.<\/p>\n\n<p>The plenary sessions include:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Re-positioning the Hawai\u02bbi Fashion Brand<\/strong> \u2013 Harold Koda, former Metropolitan Museum of Arts costume curator and co-founder of the Met Gala, will share strategies on how Hawai\u02bbi manufacturers in fashion and other industries can develop their brands in a changing world.<\/li>\n\n<li><strong>Taking Products to Market Successfully<\/strong> \u2013 Shep Gordon, an international brand developer and promoter who launched the Hawai\u02bbi Regional Cuisine brand with famed local chefs and worked on Anthony Bourdain\u2019s Hawai\u02bbi show; Shopify\u2019s Brand Marketing Director Chris Schmicker; and Tea Chest Hawai\u02bbi President Byron Goo will explain the essentials local entrepreneurs need to achieve national and local success with their products.<\/li>\n\n<li><strong>Growing and Managing a Global Brand<\/strong> \u2013 Former Walt Disney Company Senior Vice President Laurie Lang will discuss what\u2019s needed to develop, protect, and give value to a global brand across multiple products.<\/li>\n\n<li><strong>Best Practices from Place Branding<\/strong> \u2013 Dane Ambler, executive director of Buy New Zealand Made, will share the lessons learned in growing the New Zealand geographic branding program to record levels and how they apply to Hawai\u02bbi.<\/li>\n\n<li><strong>Implementing Made in Hawai\u02bbi<\/strong> \u2013 A panel of directors from DBEDT, the Hawai\u02bbi Tourism Authority, the Department of Agriculture and leaders of both the State Senate and House economic development committees will share ideas to increase collaboration between product and destination marketing.<\/li>\n<\/ul>\n\n<p>To learn more about the upcoming workshop and to register, please visit <a href=\"https:\/\/invest.hawaii.gov\/hawaii-made\/workshop\/\">https:\/\/invest.hawaii.gov\/hawaii-made\/workshop<\/a>.<\/p>\n\n<p><strong><u>About the Department of Business, Economic Development and Tourism (DBEDT<\/u>)<\/strong><\/p>\n\n<p>DBEDT is Hawai\u02bbi\u2019s resource center for economic and statistical data, business development opportunities, energy and conservation information, and foreign trade advantages. DBEDT\u2019s mission is to achieve a Hawai\u02bbi economy that embraces innovation and is globally competitive, dynamic and productive, providing opportunities for all Hawai\u02bbis citizens. Through its attached agencies, the department fosters planned community development, creates affordable workforce housing units in high-quality living environments, and promotes innovation-sector job growth.<\/p>\n\n<p class=\"has-text-align-center\">###<\/p>\n\n<p><strong>Media Contacts:<\/strong><\/p>\n\n<p><strong>Laci Goshi<\/strong><br \/>Department of Business, Economic Development and Tourism\u00a0<br \/>(808) 587-9006<br \/>lacianne.a.goshi@hawaii.gov<br \/>Website: <a href=\"http:\/\/www.dbedt.hawaii.gov\">dbedt.hawaii.gov<\/a>\u00a0<\/p>\n\n<p><strong>Lyle Fujikawa<\/strong><br \/>Made in Hawai\u02bbi Program Manager<br \/>Department of Business, Economic Development and Tourism\u00a0<br \/>(808) 222-3498<br \/><a href=\"mailto:lyle.h.fujikawa@hawaii.gov\">lyle.h.fujikawa@hawaii.gov<\/a><\/p>\n\n<p><strong>Lyssa Fujie<\/strong><br \/>iQ 360<br \/>(310) 346-4281<br \/><a href=\"mailto:lfujie@iq360inc.com?subject=Buy%20Hawaii,%20Give%20Aloha\">lfujie@iq360inc.com<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Department of Business, Economic Development and Tourism (DBEDT) announced today that the first-ever Made in Hawai\u2018i Branding Workshop will be held at the Hawai\u2018i Convention Center on Wednesday, March 29.<\/p>\n","protected":false},"author":6,"featured_media":7058,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[66],"tags":[],"class_list":["post-7057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/posts\/7057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/comments?post=7057"}],"version-history":[{"count":9,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/posts\/7057\/revisions"}],"predecessor-version":[{"id":8888,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/posts\/7057\/revisions\/8888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/media\/7058"}],"wp:attachment":[{"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/media?parent=7057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/categories?post=7057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/invest.hawaii.gov\/hawaii-made\/wp-json\/wp\/v2\/tags?post=7057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}