Event Schedule
9:00 AM — 9:45 AM
Plenary: Growing and Managing a Global Brand
Speaker:
Laurie Lang
Former SVP reporting to the COO, who started Global Brand Management for Walt Disney Company
Lang will address what’s needed to develop, protect and give value to a global brand across multiple products. She will share her experience unifying Disney’s movies, theme parks and consumer products under one consistent brand umbrella and the new opportunities a non-siloed approach created.
Daniel Nellis
General Manager, Dole Food Co. Hawaiʻi
Nellis will speak on the Hawai‘i Brand’s appeal and value as a corporate asset with applications beyond tourism, that helped Dole Food Co. expand into one of the largest global food production and distribution brands that remains rooted in the Islands.
9:45 AM — 10:30 AM
Plenary Panel: Taking Products to Market Successfully
Speakers:
Shep Gordon, Founder, Alive Enterprises
Chris Schmicker, Brand Marketing Director, Shopify
Byron Goo, President, Tea Chest Hawai‘i
Moderator:
Description:
A panel to share experiences from a local food manufacturer, internet retail platform and national known media representative. From a local and global perspective, what are the essentials for Hawai‘i entrepreneurs to achieve national and local success with their Made in Hawai‘i product?
10:30 AM — 10:45 AM
Break for Coffee and Networking
10:45 AM — 11:30 AM
Plenary: Best Practices from Place Branding – New Zealand
Speaker:
Dane Ambler, Executive Director, Buy New Zealand Made
Description:
Ambler will discuss opportunities and challenges in developing a country of origin geographic brand for this Island nation. He leads programs for New Zealand Made, New Zealand Grown, and New Zealand Code and collaborates with the Māori community.
11:45 AM — 1:15 PM
Lunch Plenary: Re-positioning the Hawai‘i Fashion Brand
Speaker:
Harold Koda, former Curator in Charge of The Costume Institute at The Metropolitan Museum of Art
Description:
Perspectives from Harold Koda, who transformed the Metropolitan Museum of Arts Costume Institute from historic exhibitions to a forward fashion trend setter. With Anna Wintour, Koda started the Met Gala. Koda will share strategies for how Hawai‘i fashion manufacturers can develop their brands in a changing fashion world. Currently a nationally recognized author and lecturer, Koda is a graduate of ‘Aiea High School, University of Hawai‘i and Harvard University.
1:15 PM — 1:30 PM
Break
1:30 PM — 2:15 PM
Breakout #1: E-Commerce Strategies for the Made in Hawaiʻi Brand
Speakers:
Chris Schmicker, Brand Marketing Director, Shopify
Nicole Lin, TMall, Alibaba
Lyle Fujikawa, Economic Development Specialist, DBEDT
Breakout #2: Branding
Speakers:
Lauren Zirbel, Made in Hawai‘i Festival
Kūhiō Lewis, Pop-Up Mākeke
Meli James, Cofounder, Mana Up
Breakout #3: Brand Communications including PR and Social Media
Speaker:
Sheila Donnelly, founder and CEO, Sheila Donnelly & Associates
2:15 PM — 3:00 PM
Breakout #1: E-Commerce Strategies for the Made in Hawaiʻi Brand
Speakers:
Chris Schmicker, Brand Marketing Director, Shopify
Nicole Lin, TMall, Alibaba
Lyle Fujikawa, Economic Development Specialist, DBEDT
Breakout #2: Branding
Speakers:
Lauren Zirbel, Made in Hawai‘i Festival
Kūhiō Lewis, Pop-Up Mākeke
Meli James, Cofounder, Mana Up
Breakout #3: Brand Communications including PR and Social Media
Speaker:
Sheila Donnelly, founder and CEO, Sheila Donnelly & Associates
3:00 PM — 4:30 PM
Plenary: Implementing Made In Hawaiʻi
Speakers:
The Honorable Glenn Wakai, State Senator
Dane Wicker, Deputy Director, DBEDT
John De Fries, President and CEO, Hawaiʻi Tourism Authority
Moderator:
Pat Loui, Chair/CEO of OmniTrak Group
Description:
A panel of DBEDT, HTA, Department of Agriculture Directors, and leaders of both the State Senate and House economic development committees will share ideas to increase collaboration between product and destination marketing, how Made in Hawai‘i and destination marketing can work together.
4:30 PM — 4:45 PM
Closing Remarks: Call to Action
4:45 PM — 6:15 PM
Pau Hana at Charlot Courtyard
