Shots of iconic Hawaii images including people playing ukulele, the Hawaiian flag, waves crashing, hula dancers, and harvesting taro.
Photo Credit: Hawaii Tourism Authority (HTA)/Dana Edmunds
Video Credit: Aloha Forward
Hawaiʻi Made
The Department of Business, Economic Development & Tourism (DBEDT) is pleased to present the updated website for the Hawaiʻi Made program.
We have refreshed the Hawaiʻi Made brand and re-designed the logo to represent the best brands and products designed and manufactured by Hawaiʻi companies. When you buy from Hawaiʻi Made companies, your money stays here at home, supporting local businesses, creating jobs and strengthening our island economy.
About Our New Look
What Does the New Hawaiʻi Made Logo Mean?
Our new logo depicts a waʻa, a Native Hawaiian canoe, which represents:
- Using innovative technology to navigate across challenging waters;
- Connecting with community members to work together as teams to achieve collective goals;
- Exporting across the oceans to access larger market opportunities.
How Was the Logo Created?
The Business Development & Support Division (BDSD) of DBEDT consulted with the University of Hawaiʻi Community Design Center (UH CDC) to review past research, engage with various Hawaiʻi stakeholders in government, nonprofit and private sectors, then design the new logo and color palette.