Made in Hawaiʻi Branding Workshop
Wednesday, March 29, 2023

Event Speakers

Dane Ambler

Dane Ambler​

Executive Director, Buy New Zealand Made

Biography:
Dane has worked for several businesses and organizations across Asia. He was a business journalist at the National Business Review in Auckland. Most recently, Dane launched and managed the ShopKiwi campaign, which has more than 3,000 members.

Dane holds a master’s degree in journalism, a degree in communication studies and a minor degree in environmental studies. He also holds a level 5 certificate in financial services

Ann Boticelli

Ann Botticelli


Biography:
As a news reporter turned corporate communications executive who spent the bulk of her career in Hawai’i, Ann has had a front row seat to the changes in Hawai’i’s business climate. She retired as Senior Vice President of Corporate Communications and Government Affairs at Hawaiian Airlines in 2020, but has kept busy as a volunteer board member for Polynesian Voyaging Society, Bishop Museum, Teach for America-Hawai’i and as a Honolulu Police Commissioner.

John De Fries

John De Fries

President & CEO, Hawaiʻi Tourism Authority

Biography:
As the head of the Hawaiʻi Tourism Authority, John De Fries leads the state’s pivot toward regenerative tourism, which seeks to balance the economics of tourism with the wellbeing of our communities and natural resources. De Fries took the helm of the agency in September 2020 – six months into the global pandemic, a prime opportunity for the reinvention of Hawaiʻi’s largest industry around the concept of mālama (care, protection, stewardship). Born in Waikīkī before it became the economic center of Hawaiʻi tourism, De Fries was raised by family elders steeped in Hawaiian culture. He has five decades of professional experience in tourism and resort development.

Sheila Donnelly

Sheila Donnelly

Founder and CEO of Sheila Donnelly & Associates (SDA)

Biography

Sheila Donnelly Theroux, founder and CEO of Sheila Donnelly & Associates (SDA) was born in Hilo, a fourth-generation Chinese, and raised in Honolulu. She is a graduate of Roosevelt High School and the University of Hawaiʻi . Since founding SDA in 1987, Sheila has worked for nearly every resort, hotel, restaurant, spa, and many airlines in Hawai’i, as well as retail companies from Shirokiya to Chanel. She helped create and promote the collaborative French Festival of Hawaiʻi, dedicated to recovering the Japanese travel market to Waikiki. Current SDA Hawai’i clients include The Resort Group, Ko Olina Resort and North Shore Preserve on Kaua’i.

Through her resort and hotel work, starting with Island Holidays, SDA staff created and helped to perpetuate hospitality programs true to the Native Hawaiian culture and protection of the ‘āina and surrounding oceans. The idea for Hualalai’s Ka’ūpūlehu Cultural Center was proposed by SDA to Kajima ownership prior to opening the resort. At Mauna Lani Resort, today’s Turtle Independence Day release on July 4th was conceived and launched by SDA. In addition to launching and promoting hotel and independent restaurants, SDA’s culinary work includes helping to design and promote many food festivals such as Mauna Lani’s Cuisines of the Sun, White Chocolate Heaven in Poipu and Chopstix in Wailea.

Along with the SDA International division, the SDA team has launched more than 100 brands in multiple global markets. Current international clients include nearly a decade with Silversea Cruises, a Royal Caribbean Cruise Line company. Amongst the Hawai’i legends in hospitality and development that are part of the SDA weave of experiences and that have influenced their brand communications perspective are the Guslanders, the Jeff Stone family, Georg Rafael, and Bob Burns.

With clients on seven continents, SDA brings experience and connections to partnerships with hotel groups, airlines, resorts, spas, cruise lines, luxury and broader market brand goods, real estate developments, tour companies, destinations, restaurants, events, and festivals. Her talent for finding and creating good storytelling benefits all parties economically, socially and culturally.

She has spoken on hotel and spa business trends at Harvard and Cornell and sat on boards for the Smithsonian Institution APAC division, led by the late Irene Hirono Inouye and the Hawaiʻi State Art Museum.

Byron Goo

Byron Goo

Chief Tea Officer, Tea Chest Hawaiʻi

Biography:

Byron Goo is a teamaker that draw on his Hawaiian, Chinese and American heritage to craft products with a keen sense of place for the modern table. He is CTO, Chief Tea Officer, for Tea Chest Hawaiʻi.

Established in 1995, the company pioneered gourmet tea at a time when there wasn’t a company serving the needs of Hawaiʻi’s hospitality industry, revolutionizing product quality and availability, equipment support, service and product education. Today, Tea Chest Hawaiʻi draws on decades-long relationships to directly source ingredients from farms around the world.

Tea Chest Hawaiʻi’s Original Blend Nilgiri Iced Tea was selected Best Iced Tea in America in a national competition sponsored by the US Tea Association. The company uses organic and local ingredients in its products and supports sustainable agricultural practices.

Byron is a graduate of the University of Hawaiʻi. He is a past President of the Hawaiʻi Food Manufacturers Association. He’s a recipient of the Small Business Administration’s Advocate of the Year Award for his work with farmers around the state and an appointee by the US Secretary of Commerce to the Hawaiʻi-Pacific District Export Council.

Byron’s passion is to work with local growers to make nutritious plant-based products found nowhere else in the world that help people overcome life’s aches and pains. His vision is to develop a local tea industry to complement Hawaiʻi’s world renown coffee industry. When not working, Byron is an aspiring foodie, an enthusiastic tourist, and an unappeased golfer.

 

Shep Gordon

Founder, Alive Enterprises

Biography:
Shep Gordon founded Alive Enterprises, a personal management company, in 1969. Over the years, Gordon and Alive have been responsible for managing the careers of Alice Cooper, Groucho Marx, Raquel Welch, Anne Murray, Ben Vereen, Teddy Pendergrass, Stephanie Mills, Blondie, Manhattan Transfer, Burton Cummings, Yvonne Elliman, Midnight Star, George Clinton, Luther Vandross, Rick James, Frankie Valli and the Four Seasons, Kenny Loggins, Gipsy Kings, The Pointer Sisters and many more. Alive acts have sold over 100 million albums worldwide.

In the mid 70’s, Alive ventured into the movie business where its first production of Ridley Scott’s The Duellists won the Best Debut Film award at the 1977 Cannes Film Festival. Alive established the first independent American film distribution and finance company, distributing independent movies such as: Kiss of the Spider Woman, Academy Award-nominated Betty Blue and El Norte, Lindsay Anderson’s The Whales of August, Alan Rudolph’s Choose me, Sam Shepard’s Silent Tongue as well as 40 other titles.

Alive then added culinary artists to its personal services divisions. Alive Culinary resources was the world’s first culinary agency representing over 100 world famous chefs including: Chef Roger Vergé, Alice Waters, Wolfgang Puck, Charlie Trotter, Emeril Lagasse, Dean Fearing, Nobu, Todd English, Charlie Palmer, Larry Forgione, Paul Prudhomme, Jimmy Schmidt and Stephen Pyles.

In 2013 Mike Myers directed Supermensch – A Documentary on the life of Shep Gordon, which was screened at the Gala Presentation section at the 2013 Toronto International Film Festival. The documentary received the audience award for best documentary at the 2014 Sarasota Film Festival and won the 2014 Hollywood Film Award for best Documentary. After the success of Supermensch, Gordon followed it by writing a New York Times bestselling book “They Call me Supermensch” on Anthony Bourdain’s Harper Collins Label.

Gordon is very active in philanthropic endeavors and is the coordinating sponsor of the Roger Vergé Culinary Scholarship Foundation. In addition, Shep sits on the boards of the Culinary Institute of America (CIA), and Reel FX Animation Studios.

Gordon has served on the boards of the American Liver Foundation and the Tibet Fund, and is the founding member of the Hawaiʻi regional cuisine movement and was inducted into the Hawaiʻi Culinary Hall of Fame. Gordon has also won numerous industry awards including being named one of the 100 most influential people in Rolling Stone Magazine, and was recently inducted into the Personal Manager Hall of Fame.

 

Meli James

Meli James

Cofounder, Mana Up

Biography:
Meli James is the cofounder of Mana Up, a Hawaiʻi-based product accelerator and venture fund building the state’s next generation of consumer brands. She is also the president of the Hawaiʻi Venture Capital Association. Born and raised in Honolulu, Meli lived in Silicon Valley for more than 10 years where she co-founded numerous startups including Nirvino – a #1 ranked wine app and Apple Platform Top 100 App, during its time. Meli has been recognized by Entrepreneur Magazine as one of five Women to Watch and as one of eight Women Leaders Who Are Disrupting Entrepreneurship. She serves on the board of UHA Health Insurance, board of regents for Chaminade University and is a 2020 Omidyar Fellow. Meli is a graduate of Punahou School and Cornell University.

Harold Koda

Harold Koda

Curator and Author

Biography:
Harold Koda, curator and author, is the former Curator in Charge of The Costume Institute at The Metropolitan Museum of Art. There he directed an ambitious program of exhibitions and publications that extended the breadth of its audience and transformed the museological interpretation of fashion. Since 1980, he curated over 50 exhibitions primarily during his tenure at the Fashion Institute of Technology and The Costume Institute, but also at the Guggenheim Museum, The Bass Museum, and other smaller galleries. His exhibitions have been recognized by awards and citations from The Costume Society of America and the Association Internationale des Critiques d’Art. He is the author and co-author of 20 books, and lectures widely.

Under his tenure, Koda was responsible for initiating and orchestrating the transfer of the Brooklyn Museum’s storied costume collection to the Met in 2009. Additionally, he oversaw The Costume Institute’s first major capital renovation in forty years, resulting in a state-of-the-art facility that reopened as the Anna Wintour Costume Center in 2014.

A sansei born in Honolulu, Koda attended ʻAiea High School, followed by the University of Hawaiʻi where he graduated with a dual B.A./B.F.A. in English Literature and Art History. He later received an M.L.A. in Landscape Architecture from Harvard University’s Graduate School of Design. In addition, he is the recipient of Honorary Doctorates from the University of the Arts London in 2014 and Drexel University in 2016 for his contributions to the field of Costume Studies. He has been honored with awards for his professional contributions and achievements in the worlds of fashion and museums from the Council of Fashion Designer’s of America, the Fashion Group International, Hofstra University, Pratt Institute, and Bard College among others. He has participated in Hawaiian Airlines/Honolulu Magazine Honolulu Fashion Week events, first as a guest speaker and later as an informal advisor. He is currently working on a book defining the concepts of elegance and glamour.

With Made in Hawaiʻi, Koda brings the perspective of someone with a lifetime relationship to the Islands informed by his experiences in the New York fashion system. The past decade has witnessed an upheaval in the centralized structure of fashion businesses. From design houses to retailers and traditional print media, the tectonic shift in past modes of the industry practice present unprecedented openings for new alternatives to be developed and deployed. With the diffusion of influence in matters of style through social media and the fragmenting of distribution systems where products sold from almost anywhere in the world can be in a consumer’s hands within a week, the fashion system has transformed to the point that prior challenges related to Hawaiʻi’s geographic isolation are no longer as consequential or inhibitory. Instead, Hawaiʻi’s positioning at the global intersection of the East and West, always an asset, becomes even more of a compelling strength. Hawaiʻi, with its pre-existing elements of cultural diversity, commitment to environmental impact and sustainability, natural affinity for holistic approaches to health and fitness, and an evocative “branded” image of paradisiacal allure, is perfectly poised to seize the opportunities of the realignments of this moment and establish itself as a creative player in the developing contemporary fashion arena.

Laurie Lang

Laurie Lang​

Former SVP of Strategic Marketing, The Walt Disney Company
President, BrandCentrics Consulting

Biography
Laurie is a retired strategic executive with experience in strategic planning, brand development, corporate philanthropy and non-profit management. Her background includes two executive management positions at The Walt Disney Company where as SVP of Strategic Marketing she established Disney’s Global Brand Management, developing the Disney brand platform, setting brand policy, and assessing new brand opportunities. She then founded and served as Executive Director of Disney Learning Partnership, Disney’s flagship philanthropy in educational reform, funding schools and working with educators nationwide to foster and support innovative, engaging approaches to learning. Following, as President of BrandCentrics Consulting, she worked with for-profit and non-profit organizations on visioning, brand integration and new product and program development. Most recently, Laurie served as Executive Director of Project Angel Food and developed a new strategic plan advocating for the increased role of nutrition in healthcare. Her additional philanthropic work includes The National Commission for Service Learning, The Mott Foundation’s Afterschool Alliance, and The Philanthropic Initiative, providing strategic planning to foundations and corporate funders. She holds an MBA from Columbia University and a BA from Washington University.

Kūhiō Lewis

Kūhiō Lewis

Chief Executive Officer (CEO) of the Council for Native Hawaiian Advancement (CNHA)

Biography
Kūhiō Lewis is the Chief Executive Officer (CEO) of the Council for Native Hawaiian Advancement (CNHA).

Established in 2001, CNHA is a non-profit organization whose mission is to enhance the cultural, economic, political, and community development for Native Hawaiians.

Under Kūhiō’s leadership, CNHA expanded its services to the Native Hawaiian community and the broader public through the establishment and administration of the Hawaiian Trades Academy, the online marketplace Pop-Up Mākeke, the KūHana Business Program, and nationally-recognized emergency rental and mortgage assistance programs. Kūhiō has grown CNHA’s annual budget to $90 million and increased its staffing to roughly 100 employees.

Kūhiō is a single father of two and a state Department of Hawaiian Home Lands lessee, living in the Kānehili Homestead in Kapolei, Oʻahu.

Nicole Lin

Nicole Lin

Business Development Country Manager, 
B2C Retailing, Alibaba Group

Biography
Nicole joined Alibaba in 2018, with extensive experience in both FMCG and luxury online/offline/omni retail buying and category management. She is now based in Vancouver, helping American brands tapping into the Chinese market through mainly the leading cross-border e-commerce platform – Tmall Global, under Alibaba Group.

Patricia Loui

Hon. Patricia M. Loui

Chair/CEO of Omnitrak Group

Biography
Pat Loui is an international business & development executive known for strategic leadership in both public and private sectors. She currently serves as Chair/CEO of Omnitrak Group, and as Treasurer of the $100-million Asia Foundation, a development nonprofit.

Recognized for international trade and branding expertise as well as deep cultural understanding of Asia, Loui was appointed by President Obama to serve on the full time Board of the Export Import Bank of the U.S. in D.C. She led advocacy of US exports in Asia Pacific, where it set new records; signed a new U.S.-China Strategic Framework Agreement to extend sovereign guarantees to environmental products, and opened EXIM in Burma, the first US finance agency to enter after suspension of sanctions. She also served as Marketing Chair of APEC’s 2011 Leaders Meeting in Hawai‘i.

Since returning to Omnitrak, Loui acquired one of the largest U.S. databases on travel behavior, which is used by more than 12 states. Previously Chief Marketing Officer at Bank of Hawai‘i, Loui has consulted on branding with Disney, General Motors, DFS, Kao, and Unilever in the Asia Pacific. She established scholarship programs for students at East West Center, the University of Hawai‘i Shidler Business School, and Kaimuki High. She graduated from Northwestern University and UH while on EWC grant.

Daniel Nellis

Daniel Nellis

General Manager, Dole Food Co. Hawaiʻi

Biography
Dan Nellis has been part of Dole for 35 years. He first joined Dole in 1988 and worked both as the Manufacturing Supervisor and By-Products Supervisor in the Dole Honolulu Cannery. In 1990, Nellis transferred to Wahiawa Plantation where he worked in a number of supervisory positions across fresh fruit packing, shipping and production operations. 

Through the early part of the 21st century Nellis continued to ascend through the operations and quality improvement areas to the position of Director of Operations. In 2014, he became the General Manager of Dole Food Co. Hawaiʻi , which he has held for nearly 10 years. Prior to joining Dole, Nellis was employed by McBrye Sugar as Factory Supervisor. He holds a Bachelor of Science Degree in Agriculture Economics from the University of Hawaiʻi .

Chris Schmicker

Chris Schmicker

Brand Marketing Director, Shopify

Biography
Chris Schmicker serves as Brand Marketing Director at Shopify, the global commerce platform that millions of entrepreneurs use to build their businesses, including well-known brands like Mattel, Supreme, Black & Decker, Allbirds, Glossier, Fashion Nova, Brooklinen and more. With $5.6B in annual revenue, Shopify powers more than 10% of all e-commerce in the U.S.

Based in New York City, Chris leads a range of marketing teams in the U.S. and Canada that help bring Shopify’s mission to life across events, retail spaces, video, loyalty programs and more.

Chris previously served as VP, Global Marketing at Xerox where he modernized the marketing strategy and operations of a multi-billion technology business and led a 60-person department that spanned brand and social, demand gen, e-commerce, events, content and marketing ops. Before that, he spent a decade in marketing leadership roles at media brands shaping global conversations on business, the economy and culture like The Wall Street Journal, The Atlantic, Forbes and Hearst Magazines.

Chris was born and raised in Honolulu, Hawaiʻi among a large and tight-knit family of entrepreneurs. He graduated from Yale University and is active in both AAPI and LGBTQ+ professional groups.

Glenn Wakai

Hon. Glenn Wakai

Hawaiʻi State Senator

Biography
Glenn Wakai entered the world of public service in 2002 when he was elected to the State House of Representatives. He moved to the Senate in 2010 and is currently the Majority Floor Leader and Chairman of the Public Safety and Military Committee.

Prior to politics, Glenn spent 11 years in television news. His reporting career began in Guam and he later moved to Saipan to build a TV station from scratch. He returned to Hawaiʻi in 1995 to become a reporter for KHON FOX2 and KHNL News 8.

Glenn graduated from the University of Southern California (USC) with degrees in Journalism and Sociology, and also has a minor in Business Administration.¥

Outside of the Capitol, Glenn runs his own Public Relations firm, High Impact Communications and is also President of Reach out Pacific (REPAC), a non-profit that takes surplus medical and educational supplies to Micronesia.

He is Hawaiʻi’s Honorary Consul to the Republic of Palau.

Glenn is on the boards of the Aloha Medical Mission, and Japanese Cultural Center of Hawaiʻi.

Dane Wicker

Dane K. Wicker

Deputy Director, DBEDT

Biography
Most recently, Dane served as the Principal Executive Assistant at the City and County of Honolulu, Department of Planning and Permitting, coordinating and communicating administrative decisions, work programs, budgets, and objectives to all stakeholders. He has also served as the Chief of Staff for Senator Donovan Dela Cruz and Assistant to the Director of the Pacific Asian Studies at the University of Hawaii East-West Center. In these roles, he prepared, reviewed, and provided recommendations on legislative and grant proposals. His private sector experience includes owning and operating small businesses in retail and farming.

Lauren Zirbel

Lauren Zirbel

Executive Director and President of the Hawaiʻi Food Industry Association

Biography
Lauren Zirbel is the Executive Director and President of the Hawaiʻi Food Industry Association. She specializes in association management and public policy. She has experience in fiscal management, event management, government and public relations, non-profit community outreach, and magazine publishing.
Established in 1972, the Hawaiʻi Food Industry Association (HFIA) is a 501(C)(6) non-profit trade association whose mission is to improve conditions in the Hawaiʻi food and beverage industry by actively promoting the strength, sustainability and resilience of Hawaiʻi ‘s food and beverage retailers and suppliers through highly effective advocacy, networking, education and industry and community relations.

HFIA has been the leading voice of Hawaiʻi ’s Food Industry for over 50 years. HFIA represents over 200 member companies, including retailers, manufacturers, distributors, brokers and others connected to Hawaiʻi ’s food industry. HFIA serves as a liaison between the community and the food supply chain. Our vision and passion are building a strong, sustainable and resilient food industry in Hawai‘i.

HFIA is dedicated to ensuring that Made in Hawaiʻi businesses not only survive, but thrive, in today’s economy. The Made in Hawaiʻi Festival is HFIA’s signature event, which it has been producing since its inception in 1995. Made in Hawaiʻi Festival has helped countless Made in Hawaiʻi businesses achieve success not only through strong sales during the festival but also by providing access to retail buyers that allow Made in Hawaiʻi businesses to become sustainable year-round. The Made in Hawaiʻi Festival provides an opportunity for companies to market themselves to retail buyers, consumers and to validate new products. Over the years the event has become a business incubator helping businesses to test-market products at a low cost to thousands of patrons. It is our pleasure and joy to continue this mission with the strong support of our government and community.

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