March 7-10, 2017
The world is open for business… your business! Today it’s easier than ever for companies, regardless of size, to sell goods and services across the globe. Hawaii is an internationally recognized brand that helps make its products and services attractive to buyers throughout the world.
Funded in part through a Cooperative Agreement with the U.S. Small Business Administration (SBA), Hawaii’s State Trade Expansion Program, known as HiSTEP, is a multifaceted program designed to assist Hawaii small businesses with their export development. The program is administered by DBEDT and partner organizations in Hawaii.
SBA started STEP in FY 2011 as a three-year pilot program with a goal to increase the number of small businesses that want to export as well as the value of exports for those small businesses that currently export. SBA awards matching-funds STEP grants to states on a competitive basis.
View the press release for the 2017 launch of HiSTEP.
Watch the following videos to learn more about the HiSTEP Program:
Success metrics for Hawaii-based companies using HiSTEP include, but are not limited to:
Companies must meet the following requirements:
The Hawaii State Trade Expansion Program (HiSTEP) has three integrated components:
Training programs to prepare Hawaii companies to begin or expand their export market development.
The Export Readiness Training is a foundation program that is open to all types of businesses considering exporting. It will cover general background as well as country and issue specific topics. At the conclusion of the program, companies will have a go-to-market strategy and export plan.
The following training sessions are currently planned for 2017. All sessions will be held at FTZ NO 9 (Homer Maxey Intl Trade Center). Note: most of the courses are offered on Oahu with remote conferencing facilities set up for neighbor island companies.
To register for HiSTEP programs complete the online HiSTEP application.
|Session Name||Description||Date and Time||Registration Link|
|HiSTEP Introduction||Half-day overview of all the components of Hi-STEP and opportunities for your company.|
Download the HiSTEP Powerpoint Presentation
Watch the HiSTEP Introduction on You Tube!
|Japan Marketing and Trade for Hawaii Companies||Japan has specific import protocol and business customs different from other importing countries. Session will provide the Japan market specific intel (Food Sanitation Law, Animal and Plant Quarantine Law, etc.) as presented by the Hawaii Department of Agricultural and a JETRO certified trade advisor to companies specifically looking at Japan market.|
View the Japan Marketing Presentation
|Export University 101||A comprehensive training seminar that will help you learn the nuts and bolts of exporting while developing a global strategy for your business. Get first-hand knowledge from the experts, while taking charge of your unique and personalized International Business Plan to grow your international business successfully. From industry experts to our very knowledgeable community partners, Export University will help small businesses that are new to exporting as well as those with a blossoming international business to identify the best markets for your products or services and the steps needed to connect with new customers worldwide.|
View the Export University 101 Presentation
|Scaling Up Your Business Operations for Exporting||As Hawaii companies expand into global markets, attention needs to be paid to meeting increased orders (manufacturing) and establishing procedures to service customers overseas. Presented by Innovate Hawaii/HTDC and the national Manufacturing Extension Partnership.|
View the Scaling Up Your Business for Exporting Presentation
|Logistics||Learn about how to get your product from Point A to Point B, and each of the places in between. The seminar will cover international shipping, packaging, insurance, logistics providers, dealing with customs, and more.||Thursday |
|Register before 03/20/2017|
|Marketing||Learn how to market your products effectively in international markets and how to connect with the right buyers or partners. ||Tuesday |
|Register before 04/07/2017|
|Legal||Learn about key legal considerations as you engage your business with new partners or overseas markets. Topics covered may include: contracts, export documentation, export licenses, foreign corrupt practices act, protecting intellectual property, and regulations.||Thursday |
|Register before 04/24/2017|
|Finance||Learn all about export financing, including common methods of payment, export credit insurance, U.S. government financing programs, and more.||Tuesday |
|Register before 05/13/2017|
|Taiwan||Taiwan has a population of 23.5 million and following a period of stable economic growth, U.S. goods and services more attractive than ever to Taiwan buyers. Learn about opportunities for Hawaii businesses in Taiwan.||Wednesday|
|Register before 05/15/2017|
|China||Learn about the exciting prospects for Hawaii companies in the China market. Hear about the best opportunities for Hawaii businesses, how to do business effectively, avoid common pitfalls, and connect with the best partners and buyers in key sub-markets throughout China.||Thursday|
|Register before 06/12/2017|
|Trade Shows: Tokyo International Gift Show||Learn how to prepare for the Tokyo International Gift Show and how to convert promising new contacts into sales. Also included: proper business etiquette, understanding Japanese regulations, marketing, and building relationships.||Tuesday |
|Register before 07/15/2017|
|Cultural Topics||In doing business internationally, culture is king. Learn how to understand the business culture of key markets like China, Japan, Korea, Southeast Asia, and others. Also learn the keys to understanding a country’s culture and how it relates to doing business there.||Thursday |
|Register before 08/14/2017|
DBEDT and partners such as the Hawaii Department of Agricultural organize groups of Hawaii companies to participate in major trade shows in a Hawaii pavilion. To date, Hawaii Pavilions are planned for the following Trade Shows for 2017:
To apply for Hawaii Expo 2017 at Shibuya Hikarie, July 15-17, 2017, Outdoor Retailer Summer Market, July 26-29, 2017 and Tokyo International Gift Show, September 6-8, 2017, please complete the Hawaii Pavilions Application.
For more information on the above trade shows, please contact Jamie Lum at Jamie.K.Lum@hawaii.gov.
Note: the deadline has passed and HiSTEP-CA is now closed for 2017. Please check back at the end of 2017 or early 2018 for updates.
HiSTEP-CA assists individual Hawaii companies with export market development costs. Application proposals may request a minimum of $5,000 and a maximum of $15,000. Award funds will be limited to the following uses:
Have questions? Go to the HiSTEP-CA FAQs page.
To register for HiSTEP programs complete the online HiSTEP application.
|DBEDT Business Development & Support Division|
|SBA Hawaii District Office|
|Hawaii Pacific Export Council (HPEC)|
|Small Business Development Center (SBDC)|
|Hawaii Department of Agriculture (HDOA)|
|Foreign Trade Zone No. 9|
|U.S. Department of Commerce Export Assistance Center|