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FANCY FOOD FAIRE

The Department of Business, Economic Development and Tourism (DBEDT) invites Hawaiʻi product manufacturers to exhibit at the 2027 Winter Fancy Food Faire from January 17-19, 2027, in the Hawaiʻi Pavilion, San Francisco, California (more info HERE).


DBEDT is supporting Hawaiʻi companies to showcase unique and highly desired products from Hawaiʻi. The Fancy Food Faire is a three-day trade show organized by the Specialty Food Association (SFA) that brings together thousands of specialty food manufacturers, buyers, brokers, distributors, and other industry professionals for three days of product discovery, networking, and trend spotting. The 2027 show features networking events, educational sessions, and numerous opportunities to connect with leading buyers and exhibitors. 

  • Booth Space and Cost:
    • Cost for a Full Booth (approx. 10 ft x 10 ft) 
      • In Line – $1,100
      • Corner Booth – $1,300
    • Cost for a Shared Half-Booth (5 ft x 10 ft) is $550
  • For Shared Half-Booths, only two (2) companies will be allowed per booth.
  • Booth fees will include a table and two chairs 

Moscone Center, San Francisco, California

  • Meet diverse buyers, importers, distributors. Over 12,000 industry participants attended in 2026
  • Discover in-demand products
  • Test or launch new products and services
  • Network and build relationships with decision makers
  • Up-sell existing clients
  • Contact new prospects and general leads
  • Reach the competition and develop ways to distinguish your products and services
  • Promote your brand and maximize market exposure
  • Develop your database to strengthen your overall sales and marketing program
  • 19 Hawaiʻi companies participated in 2026

Companies interested in participating in the 2027 Winter Fancy Food Show – Hawaiʻi Pavilion must complete the following:

  1. Register for HiSTEP – Complete the 2027 HiSTEP Registration.
  2. Apply for the Hawaiʻi Pavilion – Complete the 2027 Winter Fancy Food Show Application and submit the booth payment by check to DBEDT.
  3. Complete SFA Requirements – Apply for SFA Membership (Tier 1). Once approved, SFA will provide instructions to complete Product Qualification. 


Note: Applicable SFA fees are paid directly to SFA through its online application process. 

Once your products are qualified, SFA will upgrade your membership to Tier 2, which allows you to exhibit at the Fancy Food Show.

View photos from the 2026 Winter Fancy Food Faire event.

Please contact:

Randy Cortez
DBEDT-BDSD
Economic Development Specialist
Email: randy.j.cortez@hawaii.gov
Phone: (808) 829-0138