Natural Products Expo West (NPEW)

Natural Product Expo West

As part of the Hawaiʻi State Trade Expansion Program (HiSTEP), the Department of Business, Economic Development and Tourism (DBEDT) is pleased to invite Hawaiʻi product manufacturers to exhibit at Natural Products Expo West (NPEW), taking place March 2–5, 2027, at the Anaheim Convention Center in Anaheim, California.

DBEDT is excited to offer Hawaiʻi companies the opportunity to showcase their innovative, high-quality products at one of the world’s largest and most influential trade shows for natural, organic, and healthy products. NPEW brings together industry professionals and exhibitors from around the globe, including buyers, wholesalers, distributors, retailers, and manufacturers across the natural products industry.

With growing global demand for sustainable and health-conscious products, NPEW provides an ideal platform for Hawaiʻi companies to connect with key industry players, explore market trends, and expand their market reach. The event offers valuable opportunities for Hawaiʻi businesses to build meaningful relationships, showcase their unique products, and strengthen their presence in the natural products marketplace.

In cooperation with the U.S. Small Business Administration’s (SBA) State Trade Expansion Program (STEP) and local partners, DBEDT is committed to promoting Hawaiʻi-made products and supporting the growth of Hawaiʻi manufacturers in domestic and international markets.

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What is Expo West?

Natural Products Expo West is THE event to discover the product trends that will rule 2027-28 and the newest products designed to keep you healthy, fit and on your game.

The annual event hosts more than 90,000 attendees over the four-day period, with approximately 3,600 exhibiting companies. The other component of the event is the education program filled with lectures delivered by industry greats covering everything from issues facing the natural products industry, consumer purchasing habits, climate change tools, product trends and innovation, farming and agriculture and so much more.

Who Attends?

Everyone from the media to bloggers to ingredient suppliers and retailers attend the event looking for new products, connecting with company owners and discovering brand spanking new companies looking to shape the future of healthy products. These young companies attend the event hoping to create product buzz and consumer demand that leads to much-needed distribution deals and product placement in stores.

Exhibitors are trying to keep up with ever-changing consumer demand by showcasing new products, introducing updated packaging and educating consumers.

Why Attend?

Two reasons – making sales and spotting trends. The event is a picture of what to expect from the natural products industry in 2027-28 and an insight into what products will grace store shelves, be highlighted in magazines and on blogs.

Step 1: Complete the 2027 HiSTEP Registration Form

Companies must first complete the 2027 HiSTEP Registration Form to be considered for participation.

Step 2: Submit the 2027 NPEW Application Form

Submit the 2027 Natural Products Expo West (NPEW) Application Form by 4:30 p.m. on Wednesday, November 4, 2026.

Step 3: Submit Your Booth Fee ($2,600.00).

Mail your check, payable to State of Hawaii/DBEDT, so that it is received by 4:30 p.m. on Friday, November 13, 2026. Your booth reservation will be confirmed once payment is received.
Mailing address:
DBEDT/Business Development & Support Division
Attn: Dennis Ling
PO Box 2359
Honolulu HI 96804

Step 4: Complete the NPEW New Exhibitor Application

Complete the New Exhibitor Application directly with New Hope Network. A non-refundable $95 application fee applies.
Exhibitors must meet the Expo Standards to be approved. If you applied last year, check with New Hope Network to confirm whether your application is still valid.
Once approved, forward your confirmation email to timothy.t.tiu@hawaii.gov.

Note: The $95 application fee will not be refunded if your application is denied.

Please review all application requirements and payment instructions before submitting your forms.

We look forward to showcasing Hawaiʻi products at Natural Products Expo West 2027!

Space is limited! DBEDT has secured only eight (8) 10’ (wide) x 8’ (deep) booths on the North Hall in the Hot Products Section.

Hawaiʻi-based companies in the natural products industry are encouraged to join Natural Products Expo West 2026 to showcase their innovative products and connect with key players in the health and wellness sector. Don’t miss the chance to be part of this dynamic event, which will take place from March 3-6, 2026, in Anaheim, California.

Cost is $2,500 (this is a subsidized price; the actual cost of booth is $9,900).
Furniture and equipment provided: One (1) 6′ Skirted Counters; Two (2) Padded Stools; Carpet; and Electricity (5 Amp/500 Watts).

All other equipment and furniture for the booth will be at the exhibitor’s expense.
“Please note that the furniture may vary or change based on additional information or updates that may arise.”

Steps to Sign Up:

Please fill out and submit the 2026 HiSTEP Registration form. This must be completed annually if you have not yet registered for the 2026 HiSTEP Program. Companies only need to register once to participate in the entire 2026 HiSTEP Program.
Complete the 2026 NPEW Application Form by 4:30 PM, Friday, September 26, 2025.
Please mail your deposit check to DBEDT to arrive before the deadline of 4:30 PM, Friday, October 3, 2025:
- Check made payable to “State of Hawaiʻi/DBEDT”
- Mailing address:
  DBEDT / Business Development & Support Division
  ATTN: Dennis Ling
  P.O. Box 2359
  Honolulu, HI 96804
Please check and complete a New Exhibitor Application and submit it directly to the NPEW show organizer. Note: there is a non-refundable $95 fee application fee. Exhibitors must meet the show’s standards in order to be approved. See Expo Standards. You will receive an email from the show’s Standards Department when you are approved. Please note if you do not meet the standards and are not accepted by the show to participate, the show organizer and the State will not refund the $95 application fee.

Once you receive your approval email, please forward a copy to timothy.t.tiu@hawaii.gov. DBEDT will not deposit your booth fee check until we know you have been approved for participation by NPEW.

Questions?

Please email timothy.t.tiu@hawaii.gov