Natural Products Expo West Trade Show

What is Expo West?

Natural Products Expo West is THE event to discover the product trends that will rule 2022-23 and the newest products designed to keep you healthy, fit and on your game.

The annual event hosts more than 85,000 attendees over the four-day period, with approximately 3,500 exhibiting companies. The other component of the event is the education program filled with lectures delivered by industry greats covering everything from issues facing the natural products industry, consumer purchasing habits, climate change tools, product trends and innovation, farming and agriculture and so much more. 

Who Attends?

Everyone from the media to bloggers to ingredient suppliers and retailers attend the event looking for new products, connecting with company owners and discovering brand spanking new companies looking to shape the future of healthy products. These young companies attend the event hoping to create product buzz and consumer demand that leads to much-needed distribution deals and product placement in stores.

Exhibitors are trying to keep up with ever-changing consumer demand by showcasing new products, introducing updated packaging and educating consumers.

Why Attend?

Two reasons — making sales and spotting trends. The event is a picture of what to expect from the natural products industry in 2022-23 and an insight into what products will grace store shelves, be highlighted in magazines and on blogs. Please note: the Hawaii Pavilion will focus only on natural and healthy food and beverage products.

Sign up Now!

Space is limited! DBEDT  has secured only twelve (12)  10’ x 10’ booths on the Main Floor in the Natural & Specialty Foods Section. We will be showcasing only food or beverage products. Housing reservations for exhibitors will open on October 7, 2021 so you must register now:

Cost is $2,500 (this is a subsidized price; the actual cost of booth is $8,030).

Steps to Sign Up:

  1. Please fill out and submit the HiSTEP Registration form.
  2. Please confirm on this form the number of booths you want, and describe the food or beverage product you will promote.
  3. Please mail your deposit check to DBEDT to arrive before the deadline of 4:30 PM, Monday, October 4, 2021:
    • Check made payable to “State of Hawaii/DBEDT”
    • Mailing address: 
      DBEDT / Business Development & Support Division
      ATTN: Dennis Ling
      P.O. Box 2359
      Honolulu, HI 96804

Once DBEDT receives your check, we will confirm receipt by email with further instructions to qualify your product directly with the Natural Products Expo West organizer.

Questions? Please email