Marketing and Advertising in China
Marketing and Advertising in China
There are many marketing channels and advertising platforms in China. Hawaii companies will find difficulty in determining where ads should be placed without understanding the different marketing channels in China. This seminar will provide information on the various marketing platforms that could be considered as well as understanding the most cost-effective means to market your products and services. Register here.
Speakers:
Ming Yue, Co-founder at Union Science & Technology Co., Ltd, UnionWay Communications & Consulting Services Co., Ltd.
A Beijing, China native and with more than 20 years of sales and marketing expertise, Ming Yue is the co-founder and Managing Director of Union Science & Technology Co., Ltd and UnionWay Communication & Consulting Services Co., Ltd. In his role, he is responsible for providing cultural insights to enhance client solutions, identifying new business opportunities and managing selected reputable overseas enterprises’ market presence in China.
Prior to this role, Ming contributed to several global initiatives during his time at FESCO Group (Foreign Enterprises Service Co., Ltd) – one of the renowned state-owned company in providing third party HR management services in China.
Received his Master degree of Economics from UIBE, Ming has been a global visionary for both the company and the industry. He is the #1 CMP of Mainland China and the first Chinese to be selected as member of MPI-MD advisory Board.
Adam Li, Account Director at Skywalker Communications
A professional with 7 years of integrated marketing experience in China. Adam has served notable retainer clients including Nike Running, Marianas Visitors Authority & Red Bull GmbH, and participated various branding/marketing projects for clients from auto, sports, tourism and fashion industries. With deep insights on local media and communities, Adam is especially experienced in strategic making, target audience analysis, and special interest group marketing.
Skywalker Communications Group
Founded in 2007, Skywalker Communications Group is devoted to provide integrated solutions for wide clients from multiple industries, professional in brand consultancy, program production, event planning & execution, public relationship, digital marketing, traditional advertising and big data analysis. Huge amounts of domestics and international clients are keeping long-term partnership with Skywalker, including Audi, Mercedes-Benz, COFCO, Haier, Casarte, etc.