Made in Hawaii Festival Training Sessions


Made in Hawaii Festival Training 1
Tuesday, October 12, 2021, 4:00 PM (Hawaii)

Trade show Exhibiting 101

Learn from local experts how to use trade shows to expand your business and customer base.  Convert promising new contacts into sales and lasting customer relationships.  Topics covered in this webinar include:  Trade Show Selection, Budget, Goals, Operations, Logistics, Booth Selection, Booth Design, Working the Booth, Promotions, and Final Tips.  This will be followed by a Q&A panel discussion.

Provided by the Department of Business Economic Development & Tourism in partnership with the YWCA Oahu, Shop Small Hawaii, and the Mink Center for Business and Leadership 


Made in Hawaii Festival Training 2
Wednesday, October 13, 2021, 4:00 PM (Hawaii)

Marketing Strategies and Leveraging Social Media Platforms; and Specialty Leasing Programs

This session covers digital marketing best practices, with an emphasis on social media optimization for you to maximize customer conversions, engagement and sales from the event. There will be a presentation followed by a Q&A session. Brookfield Properties will share information on Specialty Leasing Programs available for the holidays.

Provided by Hawaii Technology Development Center / Innovate Hawaii / Brookfield Properties


Made in Hawaii Festival Training 3
Thursday, October 14, 2021, 4:00 PM (Hawaii)

Getting Started on Shopify:  Start, Scale and Grow your Business 

  • The State of Commerce
  • The Shopify Story
  • Our Platform
  • Our Ecosystem

Launching Your Business on Shopify: Launching Your Store to Your Very First Sale

  • Intro to Shopify
  • Selling on Shopify
  • E-commerce strategy basics
  • Finding your ideal customer
  • Customer acquisition

Provided by Desiree Shank, Senior Program Manager, Shopify North Americas West & APAC 


Mandatory: Made in Hawaii Festival Training 4
Friday, October 15, 2021, 4:00 PM (Hawaii)

Emergency Evacuation Training for Made in Hawaii Festival

Safety is everyone’s business, that’s why we have this MANDATORY video program to educate our exhibitors with the EMERGENCY ACTION PLANS for the Made in Hawaii Festival.  All exhibitors will be REQUIRED to view this video and sign off on their viewing before October 31, 2021.  Exhibitors who fail to view this training will not be allowed to set up or participate in the Live Festival.