2024 Hankyu Hawaii Fair Webinar [FREE]

Haknyu Logo Square with Outline
October 17, 2023
3:00 pm - 4:15 pm
Via Zoom

Note: This event has ended. Scroll down to view video recaps of the event.

Learn to Successfully Sell in Japan!

The Department of Business, Economic Development and Tourism (DBEDT) invites Hawaiʻi manufacturers wanting to enter the Japan market to join a FREE webinar about the 2024 Hankyu Hawaiʻi Fair on Tuesday, October 17 from 3:00 – 4:15 p.m.

Event details:
Date: Tuesday, October 17, 2023
Time: 3:00 PM to 4:15 PM
No fee to participate
Presented in Japanese with English interpreting


Hear from Team Hankyu about how the Hankyu brand influences Japanese consumers to attract them to the Fair at Umeda, Osaka.

Learn about new channels Hankyu has recently launched to promote and sell Hawaiʻi products to Japanese consumers throughout Japan, and how Hankyu aims to keep those consumers engaged.

Keep updated on the latest consumer needs so you can adjust your products and brands for the market.

Panel Topics

  • Introduction to the Hankyu Umeda World Fair concept 
  • Overview of the Hankyu Hawaiʻi Fair and benefits for Hawaiʻi companies
  • Overview of the Hawaiʻi Life channel created to increase Japanese consumer engagement while expanding Hankyu’s reach 

Expected Speakers 

  • Yuichi Hashimoto, General Manager, Marketing Department, Hankyu Umeda Main Store
  • Hashimoto-san launched the first Hawaiʻi Fair in 2015, and is now responsible for all promotion for the Hankyu Umeda Main Store, including the year-long series of Hankyu World Fair events held at the iconic Festival Plaza on the 9th Floor.
  • Toshio Utsumi, Division Manager, OMO Promotion, Hankyu Umeda Main Store
  • Utsumi-san is leading the drive for “Hankyu Hawaiʻi Life” hybrid promotions and sales, leveraging the incredible awareness, excitement and sales resulting from the annual Hawaiʻi Fair. Their goal is to extend the in-person experience through new social media and e-commerce channels, and other in-person store events throughout Japan.
  • Akiko Sakai, Manager, Hankyu Hawaiʻi Fair, Hankyu Umeda Main Store
  • Sakai-san has extensive experience, previously serving as manager of the Okinawa Fair, Cookie Fair, World Kawaii Fair and the Hawaiʻi Fair held in July 2023. Sakai-san is responsible for all planning and organization of the Hankyu Hawaiʻi Fair and is very excited to begin recruiting for the 2024 event.

Email lyle.h.fujikawa@hawaii.gov

Video Recaps of the Event:

ENGLISH: https://youtu.be/pd54oCEjSPM

JAPANESE: https://youtu.be/GnQzkIyCb20