Building a Hawai‘i Business Brand in China

January 14, 2021
3:30 pm - 5:00 pm
Zoom Webinar, Registration Required

Building a Hawai‘i Business Brand in China

Hawaii businesses and products can already be found in China. This seminar will help you to identify symbols of Hawaii products in China. Learning about existing business models may help you to apply and position your product/brand in China. Register here.


Lindsay Malecha

Lindsay Malecha, ­­­­­­­­­­­­­­­­­­­­­­­­­­Deputy Director, Agricultural Trade Office Guangzhou, USDA Foreign Agricultural Service | U.S. Consulate General Guangzhou, China


Kevin Ye

Kevin Ye, Business Development Manager of Top Ideal

About Top ideal: Founded in 1997, Top Ideal SCM has become an integrated service provider for cross-border e-commerce, with technological innovations as its core. The company has 58 subsidiaries and over 6,000 business partners across the globe.

About Me: Kevin Ye, BD manager, 10 years of experience in new product incubation and e-commerce, he has strong practical experience in integrated marketing and new product promotion in various sectors such as traditional e-commerce, cross-border e-commerce, and O2O.


Roger Zhang

Roger Zhang, Co-founder and CEO of SMH International Limited

Roger Zhang is the Co-founder and CEO at SMH International Limited, a company with over 20 years’ experience in marketing, consulting, PR and events. In 1995, he became a member of SMH upon invitation from the founder and has contributed to the success of the company till now.

Roger plays the role of strategic planning, project monitoring and activity quality control at SMH. He has worked on the projects for different clients more than 20 years, covering trade shows, trade missions, in-store promotions, menu promotions, press conferences, seminars, showcase events and market research, etc. Deeply rooted in the imported food and agriculture industry in China and Hong Kong, Roger, together with SMH, has been assisting overseas organizations and companies in accessing or penetrating the China/HK market in an effective and practical way.


Liu Zongli

Liu Zongli, Ukulele player, Ukulele cultural promoter, Author, Photographer, Independent Documentary director.

Living in Shanghai, China. Began to promote ukulele culture since 2011; Invited by CNTV China to participate their public class; Published two ukulele educational books focusing on both finger style and sing along; In 2013, won the second place in Hawaii International Ukulele Competition; Performed at many major ukulele festivals both in China and oversea; Served as a judge for all major ukulele competitions in China; Performed in previous Shanghai Musical Instrument Exhibitions as spokesperson for many brands; Began to provide ukulele online classes since 2016; Started personal touring since 2017, have performed in many major concert halls all over China, have conducted more than 70 shows as of 2019; In 2017, produced documentary film, Ukulele in China, at my own expense; In 2019, Hired by the Ministry of Culture to develop the ukulele performance standard for the national ukulele profession certificates.


David Qiu

David Qiu, Project Manager of Haupttonart Industrial Co., Ltd. 

Haupttonart Industrial Co., Ltd. was established in Hong Kong in 1977, and established the first world-renowned stringed instrument sales and repair specialized store in Hong Kong, acting as an agent for importing and distributing global famous-brand musical instruments. Since 1980, Haupttonart is the first company in Hong Kong export Chinese violins and spare parts to Japan, Europe and Taiwan. Over the years, it has established import and export trade cooperation with more than 100 countries and regions overseas. One of the company’s current business segments is the sole distributor of Hawaii’s top Ukulele brand Kamaka and Kanile’a for China (including Hong Kong and Macau), and promotes Hawaiian culture.