The Power of Promoting Business by Social Media in China
One of the strongest channels to promote your products in China is through social media. Executing social media campaigns via Key Opinion Leaders (KOL) can positively affect your business. In addition to using social media, many buyers rely on various applications to communicate and conduct direct sales with sellers. Register here.
Joey Lee, General Manager of Meltwater China
Joey Lee is the General Manager of Meltwater China. He earned his bachelor’s degree in Operations Management & Marketing with the Hong Kong Science and Technology University. For the past 6 years, Meltwater has helped thousands of companies and enterprises on their online presence. He is primarily focusing on helping businesses to understand the social media landscape in China through the social listening and media analysis.
Sarah (Luo Ying), Key Opinion Leader for Chinese market
Sarah (Luo Ying) is currently residing in Hawai‘i, has been a KOL on Chinese social media platforms for over 5 years, including: Weibo, Meipai, Yingke, Wechat, BiliBili, and has over 60,000 followers on Douyin; her most popular video has over 6 million views.
Sarah studied in Shanghai, had been visited over 30 Provinces in China, performed as a Live Broadcaster, sang on a TV show with LeeHom Wang, a famous singer in Asia, and represented Hawaii in the Chengdu International Sister-City Music Festival, and has participated many local performances in China.
Her content aims to connect and promote cultures understanding. She has worked with local companies like: Royal Hawaiian Shopping Center, Doraku, Lobster King, Dragon Tea, as well as different associations such as the Chinese Chamber of Commerce, the Ching Clan Benevolent Society, and the Association of Chinese from Vietnam, Cambodia, and Laos.
Sarah is currently developing her international platforms such as YouTube and Instagram and has almost 3,000 followers.