New HiSTEP Event: Understanding Cultural Differences in Export Business

Posted on Aug 3, 2017 in DBEDT, Export Promotion, HiSTEP, HPEC, News, SBA, SBDC

Shipping containers being loaded on a shipIn doing business internationally, culture is king. Learn how to understand the business culture of key markets like Japan, Korea, Taiwan, China, Hong Kong, Vietnam, Indonesia, and Canada. Also learn the keys to understanding a country’s culture and how it relates to doing business there.

This session is part of Hawaii’s State Trade Expansion Program, also known as HiSTEP, designed to assist small businesses in Hawaii with growing their export business in markets around the world.


The HiSTEP program has three key components:

  1. Export Readiness Program – training and mentoring
  2. Company Assistance – grant awards up to $15,000 (Note: All funds have been awarded for 2017)
  3. Hawaii Pavilions – support at major trade shows


Event Details

Thursday, 08/17/2017


8:45am Registration

9:00am Program: Export Marketing

11:00am Networking


Hawaii Foreign-Trade Zone No. 9

Homer Maxey International Trade Center

ITC Conference Room, 2nd Floor
521 Ala Moana Boulevard, Pier 2

Honolulu, Hawaii 96813

Cost: FREE!

Event Registration

Pre-registration is required for seminar. Please register before 08/14/2017


Call (808) 522-8040

Livestream Information

Launch livestream at least 10 minutes prior to the program.

HiSTEP Information

Go to the HiSTEP page to learn more about the HiSTEP program.


Funded in part through a Cooperative Agreement with the U.S. Small Business Administration (SBA), Hawaii’s State Trade Expansion Program, known as HiSTEP, is a multifaceted program designed to assist Hawaii small businesses with their export development.


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