HiSTEP Past Seminars
The table below contains a full list of presentations and videos of past HiSTEP seminars. You can view the presentations at your own pace. Just click on the link, register your name and company, and you can watch the video according to your schedule. We suggest you begin with these seminars:
- HiSTEP Kick-Off (video length: 1 hour)
- Export University 101 (video length: 4 hours)
- Scaling Up Operations in order to Export (video length: 2 hours)
- Using Trade Shows to Expand Overseas (video length: 2 hours)
| Seminar | Presentation / Video |
|---|---|
| Oahu HiSTEP Kick-Off The HiSTEP program has three key components that you will learn about in the seminar: 1. Export Readiness Program – training and mentoring 2. Company Assistance – awards up to $10,000 3. Hawaii Pavilions – support at major trade shows | 2021 2021 HiSTEP Kick-Off Seminar 2020 2020 HiSTEP Kick-Off Seminar 2019 2019 HiSTEP Kick-Off Seminar 2018 2018 HiSTEP Kick-Off Seminar 2017 2017 HiSTEP Kick-Off Seminar |
| Export University 101 Description: A comprehensive training seminar that will help you learn the nuts and bolts of exporting while developing a global strategy for your business. | 2021 2021 HiSTEP Kick-Off Seminar 2020 2020 HiSTEP Kick-Off Seminar 2019 2019 HiSTEP Kick-Off Seminar 2018 2018 HiSTEP Kick-Off Seminar 2017 2017 HiSTEP Kick-Off Seminar |
| Product Development Description: These seminars provide insights into what our Hawaii companies should consider when developing new products for sale in foreign markets. | 2021 2021 Product Development for Hawaii Exporters |
| Cultural Topics Description: In doing business internationally, culture is king. Learn how to understand the business culture of key markets like China, Japan, Korea, Southeast Asia, and others. Also learn the keys to understanding a country’s culture and how it relates to doing business there. | 2018 N/A 2017 2017 Cultural Topics |
| Digital Marketing | 2021 Digital Marketing |
| Marketing for Export Description: Learn how to market your products effectively in international markets and how to connect with the right buyers or partners. | 2018 N/A 2017 2017 Marketing for Export |
| Scaling Up Operations in order to Export Description: As Hawaii companies expand into global markets, attention needs to be paid to meeting increased orders (manufacturing) and establishing procedures to service customers overseas. Learn what to do when your business receives a large order and needs to ramp up your production capabilities. | 2021 2021 Scaling up Operations 2020 2020 Scaling up Operations 2019 2019 Scaling up Operations 2018 2018 Scaling up Operations 2017 2017 Scaling up Operations |
| Exporting of Services Description: Service providers, such as architects, consultants, and engineering firms, have different needs when it comes to exporting their services. In this seminar, we cover the basics of selling your services in foreign countries. | 2018 2018 Exporting of Services 2017 N/A |
| Financing for Export Description: Learn all about export financing, including common methods of payment, export credit insurance, U.S. government financing programs, and more. | 2021 2021 Financing for Export 2018 N/A 2017 2017 Financing for Export |
| Protecting Your Brand: Intellectual Property and Trademarks Description: In this seminar, learn all about protecting your business’s intellectual property, and how to leverage international agreements to protect your IP around the world. | 2019 2019 Protecting Your Brand When Exporting 2018 2018 Intellectual Property and Trademarks 2017 N/A |
| Legal Considerations Description: Learn about key legal considerations as you engage your business with new partners or overseas markets. Topics covered may include: contracts, export documentation, export licenses, foreign corrupt practices act, protecting intellectual property, and regulations. | 2018 N/A 2017 2017 Legal Considerations |
| Logistics and Shipping from Hawaii to Overseas Markets Description: Learn about how to get your product from Point A to Point B, and each of the places in between. The seminar will cover international shipping, packaging, insurance, logistics providers, dealing with customs, and more. | 2019 2019 Logistics 2018 N/A 2017 2017 Logistics |
| E-Commerce Solutions Leverage inexpensive technology to improve your online sales, marketing, shipping, and payments from overseas buyers. | 2021 2021 E-Commerce Solutions 2019 2019 E-Commerce Solutions 2018 2018 E-Commerce Solutions 2017 N/A |
| Using Trade Shows to Expand Overseas Description: Learn how to prepare for the Tokyo International Gift Show and how to convert promising new contacts into sales. Also included: proper business etiquette, understanding Japanese regulations, marketing, and building relationships. | 2020 2020 International Trade Shows 2019 2019 International Trade Shows 2018 2018 International Trade Shows 2017 2017 International Trade Shows |
| Virtual Trade Shows | 2021 Virtual Trade Shows |
| Marketing in Japan Description: Learn specific marketing strategies for promoting your brand and driving sales in Hawaii’s #1 export market – Japan! The program will include how to leverage social media. | 2021 2021 Exporting to Japan 2020 2020 Marketing in Japan 2018 2018 Marketing in Japan 2017 2017 Marketing in Japan |
| Marketing in Korea Korea is the second largest export market in Asia for Hawaii products and is growing. Likewise, visitors to the islands from Korea increases year-on-year. In this seminar, we will introduce the fundamentals of marketing to this important export market. Producers of products and services alike will find useful information about Korea from our panel of experts, including a former chairman of the American Chamber of Commerce in Korea. | 2019 2019 Marketing in Korea |
| Exporting to Taiwan Description: Taiwan has a population of 23.5 million and following a period of stable economic growth, U.S. goods and services more attractive than ever to Taiwan buyers. Learn about opportunities for Hawaii businesses in Taiwan. | 2021 2021 Exporting to Taiwan 2018-2020 N/A 2017 2017 Exporting to Taiwan |
| Exporting to Canada Description: Learn about the exciting prospects for Hawaii companies in the Canadian market. Hear about the best opportunities for Hawaii businesses, how to do business effectively, avoid common pitfalls, and connect with the best partners and buyers in key sub-markets in Canada. | 2021 2021 United States- Mexico-Canada Agreement (USMCA) 2018 N/A 2017 2017 Exporting to Canada |
| China Webinar Series Description: China Market Webinar Series will feature 10 sessions on various topics, from starting a business and building a Hawai‘i branded business in China to marketing and advertising within the Chinese market. The audience will have a chance to learn about the current business environment in China, how to establish a business or connect with businesses in China. Attendees will also learn about different resources that will help their firms to do business in the China market. | 2021 Perspectives of Hawai‘i Business who Found Success in China (Apr 8, 2021) China Travel and Tourism Industry (Feb 25, 2021) Alibaba Business Workshop, Featuring Tmall Global (Feb 9, 2021) Study Abroad by Chinese Students (Jan 28, 2021) Building a Hawaii Business Brand in China (Jan 14, 2021) 2020 The Power of Promoting Business by Social Media in China (Dec 29, 2020) E-Commerce in China (Dec 17, 2020) Marketing and Advertising in China (Dec 3, 2020) Steps and Procedures to Start, Establish, Connect your Business in China (Nov 19, 2020) Opportunities and Challenges when Doing Business in China (Nov 5, 2020) Current Business Environment with China for Hawaii Companies (Oct 22, 2020) |
Funded in part through a Grant with the U.S. Small Business Administration
Multilingual Websites, Social Media, and E-Commerce Trends for Exporters
April 23, 2024
3:00 pm - 4:00 pm
Zoom