Market Entry and Expansion Activities (MEEA)

Market Entry and Expansion Activities (MEEA), Formerly Hawaiʻi Pavilions (HiSTEP-HP), is a program that creates opportunities for Hawaiʻi companies to sell in overseas markets, either through digital platforms or via in-person trade shows.

Makuake is Japan’s leading pre-sales e-commerce platform that enables Hawaiʻi companies to promote new products to Japanese consumers.

MEEA trade shows include but are not limited to:

January 21-23, 2024Fancy Food Show (TRADE)Las Vegas, NV, USAContact Yukashi Smith, Hawaiʻi Dept. of Agriculture;
February 19-23, 2024GULFOOD (TRADE)Dubai, UAEContact Brendan Akamu, Hawaiʻi Dept. of Agriculture;
March 5-8, 2024FOODEX Japan (TRADE)Tokyo, JapanContact Marlene Hiraoka at for details on participating.
March 13-15, 2024Natural Products Expo West (TRADE)Anaheim, CaliforniaContact Timothy Tiu at for details on participating.
July 2024Hankyu Hawaiʻi Fair (CONSUMER)Osaka, Japan Please fill out this form, and you will be contacted by email for next steps.
September 2-5, 2024Fine Food Australia (TRADE)Melbourne, AustraliaContact Brendan Akamu, Hawaiʻi Dept. of Agriculture;
September 4-6, 2024Tokyo International Gift Show (TIGS) (TRADE)Tokyo, JapanContact Marlene Hiraoka at for details on participating.

DBEDT and SBA Logos

Funded in part through a Grant with the U.S. Small Business Administration