Hawaii Pavilions (HiSTEP-HP)

Hawaiʻi Pavilions (HiSTEP-HP) is a program that creates opportunities for Hawaiʻi companies to sell in overseas markets, either through digital platforms or via in-person trade shows.

Makuake is Japan’s leading pre-sales e-commerce platform that enables Hawaiʻi companies to promote new products to Japanese consumers.

HiSTEP-HP trade shows include but are not limited to:

  • February 20-24, 2023: GULFOOD; Dubai, UAE (TRADE)
  • March 7-10, 2023: FOODEX Japan; Tokyo, Japan (TRADE)
  • March 7-10, 2023: Natural Products Expo West; Anaheim, CA (TRADE)
  • May 17-19, 2023: International Food Ingredients and Additives Expo (IFIA); Tokyo, Japan (TRADE)
  • July 5-10 2023: Hankyu Hawaʻi Fair; Osaka, Japan (CONSUMER)
    • Please fill out this Interest Form to apply for consideration for the 2023 Fair.
  • September 6-8, 2023: Tokyo International Gift Show (TIGS); Tokyo, Japan (TRADE)

The following trade shows are food-focused and organized by the Hawaiʻi Dept. of Agriculture (HDOA). Hawaiʻi companies seeking to participate in these trade shows, please contact Yukashi Smith at Yukashi.M.Smith@hawaii.gov.  

  • February 20-24, 2023: GULFOOD; Dubai, UAE (TRADE)
  • May 17-19, 2023: International Food Ingredients and Additives Expo (IFIA); Tokyo, Japan (TRADE)

DBEDT and SBA Logos

Funded in part through a Grant with the U.S. Small Business Administration