Business Development and Support Division

Hawaiʻi Pavilions (HiSTEP-HP) is a program that creates opportunities for Hawaiʻi companies to sell in overseas markets, either through digital platforms or via in-person trade shows.

Makuake is Japan’s leading pre-sales e-commerce platform that enables Hawaiʻi companies to promote new products to Japanese consumers.

• Ongoing: Makuake, Japan (CONSUMER)
  • Interested companies should first register for HiSTEP and review the information here. Please email lyle.h.fujikawa@hawaii.gov and scott.t.tome@hawaii.gov.

HiSTEP-HP trade shows include but are not limited to:

Dates	Event	Location	Contact
February 20-24, 2023	GULFOOD (TRADE)	Dubai, UAE	Contact Yukashi Smith at Hawaiʻi Dept. of Agriculture (HDOA), Yukashi.M.Smith@hawaii.gov for details on participating.
March 7-10, 2023	FOODEX Japan (TRADE)	Tokyo, Japan	Contact Marlene Hiraoka at marlene.m.hiraoka@hawaii.gov for details on participating.
March 7-10, 2023	Natural Products Expo West (TRADE)	Anaheim, California	Contact Timothy Tiu at timothy.t.tiu@hawaii.gov for details on participating.
May 17-19, 2023	International Food Ingredients and Additives Expo(IFIA) (TRADE)	Tokyo, Japan	Contact Yukashi Smith at Hawaiʻi Dept. of Agriculture (HDOA) Yukashi.M.Smith@hawaii.gov for details on participating.
July 5-10 2023	Hankyu Hawaʻi Fair (CONSUMER)	Osaka, Japan
September 6-8, 2023	Tokyo International Gift Show (TIGS) (TRADE)	Tokyo, Japan	Contact Marlene Hiraoka at marlene.m.hiraoka@hawaii.gov for details on participating.

The following trade shows are food-focused and organized by the Hawaiʻi Dept. of Agriculture (HDOA). Hawaiʻi companies seeking to participate in these trade shows, please contact Yukashi Smith at Yukashi.M.Smith@hawaii.gov.  

Dates	Event	Location
February 20-24, 2023	GULFOOD (TRADE)	Dubai, UAE
May 17-19, 2023	International Food Ingredients and Additives Expo (IFIA)	Tokyo, Japan

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Funded in part through a Grant with the U.S. Small Business Administration